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As expected, there were no national airline commercials in the Super Bowl this year, but there were some local buys. Based on Twitter traffic, it seems Southwest ran an ad in Atlanta touting its new...
View ArticleUS Airlines? American Airways? Deltmerican?
The smart money says American Airlines will merge with another airline before it emerges from bankruptcy protection. Right now, US Airways seems like the most likely suitor, but Delta is reportedly...
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May 19th, 2013
Welcome to the first issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. On TWTW‘s maiden flight, we dissect what it...
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May 26th, 2013
Welcome to the second issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, design flies with Finnair, art...
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Flight 1
There’s one facet of airline branding that’s subtle, yet intensely symbolic. And best of all, it doesn’t cost a thing. It’s the flight number. In the age of rail, railroads often reserved lower...
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June 9th, 2013
Welcome to the fourth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, the great white north gets a...
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September 9th, 2013
Welcome to the fourteenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, almost every airline ever...
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September 22nd, 2013
Welcome to the 16th issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, the friendly skies are back....
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October 1st, 2013
Welcome to the 17th issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, jetBlue airs on the side of...
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Two airlines go back to their roots
By a remarkable coincidence, two U.S. airlines launched new brand identities this week. Southwest revealed its new look at a lavish ceremony on Monday. Frontier unveiled its new look at a somewhat less...
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Nonstop to Cannes 2015
Last year, airlines had a spectacular showing at the Cannes Lions, with a Grand Prix, six Golds, eight Silvers, and eight Bronzes. Inevitably, this year’s performance (eight Silver, 15 Bronze) was not...
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Nonstop to Cannes 2016
Another year, another booze-fueled, scandal-plagued ego trip on the French riviera. If that sounds harsh, perhaps it is. It’s easier to forgive the excesses of Cannes when they’re accompanied by...
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